WOW air, Iceland’s low-cost airline, announced in August 2017 that it would begin four weekly non-stop flights to Iceland from St. Louis International. In January, WOW air added a fifth weekly flight to its schedule from June 3 through September 23. Keflavik is a fast growing international hub that offers connections to many European destinations such as London, Paris, Amsterdam, Berlin, Frankfurt, Dublin, and Copenhagen.
„There’s been great buildup and excitement since WOW air’s announcement last fall to launch the return of international, transatlantic flights to and from St. Louis“ said Lyda Krewson, St. Louis City Mayor. „We already know that ticket sales are strong and our region is behind this new route. We’re also excited for new leisure and business connections that will be made from international travelers visiting St. Louis thanks to the new WOW air flights.“
“As a central Midwest location, we’re excited to partner with St. Louis Lambert International Airport,” said Skúli Mogensen, founder and CEO of WOW air. “The market for low-cost international airfare continues to grow, and it is our goal to offer as many affordable flight opportunities across the U.S. as possible.”
The St. Louis Economic Development Partnership worked closely with the Airport to land the new transatlantic international service. The Partnership committed to a marketing support plan for WOW air to promote the new service to an international audience.
“The availability of international travel options to and from St. Louis Lambert International Airport benefits our entire region. That is why I supported the County Port Authority’s funding of airline incentives to connect to Europe with direct flights,” said Steve Stenger, St. Louis County Executive. “These international options build our economy, help attract new businesses and strengthen the image of the St. Louis region.”