Business worsens for tourism companies in rural areas

Conditions under which Icelandic tourism businesses are operating have changed to the worse in the past years. Many local businesses price their services in a foreign currency, the Euro being the most common. The value of the Euro in relation to the Icelandic króna fell by 12.8% between the start of 2015 and the end … Lesa meira

Oversea visitor numbers expected to slow down

Arion bank forecasts that oversea visitor numbers will slow down considerably in coming years. The bank regularly publishes an analysis of the Icelandic tourism sector and in the most recent one they estimate a 1.4% increase in visitor numbers for 2019 and a 2.4% increase in 2020. Arion bank does not predict a surplus in … Lesa meira

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Icelandair Group’s acquisition of Wow air cancelled

The acquisition of Icelandair Group of Wow air has been cancelled. Both parties agree on this outcome according to statement issued this Thursday morning. Icelandair Group hf. issued a stock exchange release last Monday, November 26th, stating that the company estimated that it would be unlikely that all of the conditions in the share purchase … Lesa meira

wow gma Friðrik Örn Hjaltested

Icelandair’s purchase of WOW air far from completed

Icelandair announced three weeks ago that it had agreed to purchase low-cost airline WOW air. The acquisition, however, was subject to approval by Icelandair Group shareholders as well as the Icelandic Competition Authority, as the two carriers hold a 70-80% market share when it comes to international flights to and from Iceland. This Monday morning … Lesa meira

The volatile currency means better deals for foreign visitors in Iceland

The Icelandic krona continues to lower in value against major currencies, an ongoing trend over the past year. The volatile krona has decreased in value against the Euro, the US dollar, the Danish krona and the British pound; meaning Iceland has become a cheaper tourist destination for many than it was a year ago. Increased … Lesa meira

Nine Icelanders introduce “The A-Ö of Iceland”

“The A-Ö of Iceland” is the name the new campaign that is initiated under the brand of Inspired by Iceland. The marketing campaign uses the Icelandic alphabet as a guide to the country and its people. The guide has three parts: “Journey” which introduces Iceland as a destination, “Taste” which introduces Icelandic food and drink”, … Lesa meira

Primera Air owner makes structural changes and rebrands his company

Primera Air filed for insolvency on October 1st only a few months after starting regular flights from London Stansted and Paris Charles de Gaulle to North-America. However, the history of the failed low-cost airline is much longer. The company was founded in 2003, focusing on charter flights for Nordic tour operators that were part of … Lesa meira

Alipay can now be used at Keflavík Airport

This week, Keflavík Airport became the first service provider in Iceland to offer customers the option of paying for goods and services with Alipay through ePassi. The partnership of Alipay and ePassi has been a great success, as the direct marketing of ePassi through Alipay plays a key role in gaining the attention of Chinese … Lesa meira

Collapse of Airberlin greatly affected Icelandic tourism sector

During the pre-financial crisis years, few international carriers offered direct year-round flights to Iceland. Back then, the now bankrupt carrier Airberlin was one of the few airlines to offer scheduled flights to Iceland year-round: the carrier flew to Iceland from numerous German air hubs during summer months, and twice-weekly from Berlin and Dusseldorf during low-season. … Lesa meira

Return ticket to Iceland for as low as 62 GBP

With summer behind us, thrifty travellers can now snag up cheap low-season flights between London and Keflavík International Airport. Six airlines offer direct flights between London and Keflavík this winter, making Iceland an ideal winter get-away for travel-thirsty Londoners who wish to experience the magnificent Northern Lights or do some Christmas shopping. British Airways and … Lesa meira